In light of a recent story about an Ontario homeowner who spent $50,000 on solar panels and now saves only $100 a month, Brightworks Energy’s CEO, Bobby MacCannell, shares his perspective on what went wrong—and...
When solar companies scale too quickly or chase investor-driven growth, their priorities can shift away from the customer. Sales teams become spreadsheets. Clients turn into numbers. And each month, internal pressure builds to hit ever-rising quotas.
The Greener Homes Program is officially ending on December 31, 2025, and with it goes one of the most valuable financial tools available to Canadian homeowners: the interest-free loan of up to $40,000 for energy-efficient upgrades—including solar power.
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Choosing the right solar company isn’t just about comparing prices; it’s about knowing how to read online reviews critically. Many solar installers use fake or incentivized reviews to boost their ratings, while others hide important contract details behind vague promises. Our advice is that you watch for patterns of complaints, overly perfect feedback, and lack of transparency to avoid costly mistakes.