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Archive for author: Team Brightworks

Waiting for better solar incentives feels cautious

Why Waiting for “Better Solar Incentives” is Often a Costly Delay for Ontario Businesses

Excerpt

Waiting for better solar incentives feels cautious, but for Ontario businesses, it often leads to higher energy costs and missed savings. Electricity prices continue to rise while incentives and eligibility remain uncertain. Acting now gives commercial operators cost certainty and stronger long-term returns.

Why Some Homeowners Lose Money on Solar

Brightworks CEO Explains Why Some Homeowners Lose Money on Solar—and How to Avoid It

In light of a recent story about an Ontario homeowner who spent $50,000 on solar panels and now saves only $100 a month, Brightworks Energy’s CEO, Bobby MacCannell, shares his perspective on what went wrong—and...

Ontario’s Business Solar Incentives Explained

Don’t Leave $860,000 on the Table: Ontario’s Business Solar Incentives Explained

Ontario businesses can now access up to $860,000 in Save On Energy funding and cover as much as 70% of their solar project costs through federal and provincial incentives — making 2025 the most financially attr...

Smaller solar companies offer faster installs

Why Big Solar Companies Are Failing Homeowners

When solar companies scale too quickly or chase investor-driven growth, their priorities can shift away from the customer. Sales teams become spreadsheets. Clients turn into numbers. And each month, internal pressure builds to hit ever-rising quotas.